From no website to $100K in 90 days — a full identity rebuild and Shopify build for a streetwear brand.

A full brand identity replaced a logo the customer base had already outgrown — built to hold up for the life of the company, not just the next drop. On the development side, a custom Shopify build replaced templated defaults with the kind of interaction design, product presentation, and visual polish usually reserved for brands with in-house dev teams: custom product pages, considered motion, a storefront that reads premium at first scroll. Beyond the site, I handled merchandise design, social content, image retouching, and an investor pitch deck — working as the brand's standing creative resource rather than a one-off vendor.

Rich In Spirit launched with zero online sales history and crossed six figures in product revenue within its first quarter live. The brand now owns an identity system built to scale with it, a storefront that performs like the luxury names it's positioned against, and a creative partner handling everything from social to fundraising materials — so the founders can run the business instead of chasing freelancers.